Rewrite Your Story: How Narrative Coaching Helps You Thrive in Times of Change

Geraldine Gauthier
6 days ago
3 min read

Why Your Story Matters More Than Your Job Title

You can change your LinkedIn headline, switch industries, or even start over completely. But here’s the truth: unless you rewrite your internal story - the voice running inside your head—nothing truly changes.

We’re living in a historic turning point. Artificial intelligence (AI) is reshaping industries, automating roles, and challenging old career playbooks. Traditional definitions of success no longer feel secure. For professionals, this moment brings both uncertainty and opportunity.

So ask yourself: 👉 What story are you living - and is it still serving you?

Because if you don’t take ownership, someone else (or something else, hello AI) will.

Why Stories Drive Every Career Transition

Behind every burnout, promotion, or career pivot lies one invisible force: a story that no longer fits.

We don’t just change jobs, we reinvent identities.
Every “next step” is really a story shift.

I’ve lived it myself:

I worked in finance.
I chased titles, bonuses, and recognition.
On the surface, I was “successful.”

But underneath, I was living someone else’s script. The turning point wasn’t a résumé update—it was when I started to rewrite my story. That’s where narrative coaching enters.

If you’re a coach, you might also want to explore our 5-Step Framework to Choose Your Coaching Niche so your external positioning matches your internal story.

What Is Narrative Coaching?

Narrative coaching is a transformational coaching method that helps people examine, challenge, and rewrite the stories that shape their identity, choices, and future.

We all live by stories:

Stories about what success should look like.
Stories about who we are.
Stories about what is, or isn’t, possible.

Some empower us. Others hold us back. Narrative coaching provides a structured process to replace limiting stories with empowering ones, so you can become the author of your future, not a character in someone else’s script.

This approach connects deeply to how we think about client conversations: chemistry calls aren’t about selling - they’re about sparking awareness.

The 5-Step Narrative Coaching Framework

At GoMasterCoach, we guide professionals and coaches through a proven narrative coaching process:

Name the Old Story Identify the script you’ve been unconsciously living. Example:
- “I do what’s expected.”
- “I play it safe.”
Spot the Limiting Scripts Surface the beliefs hidden inside your story:
- “Success = title + salary.”
- “I’ll fail if I try something new.”
Question the Voices Where did this story come from? Parents, culture, past self? Awareness loosens its grip.
Write the New Story Redefine success and identity on your terms. Align with values, strengths, and vision.
Live Into the New Role
Act “as if” your new story is already true. Every choice becomes rehearsal for the future you.

Why Narrative Coaching Is Essential in the Age of AI

The world of work is shifting faster than ever:

AI is disrupting careers: automation is rewriting entire industries.
Old scripts like “climb the ladder” or “stick to one career path” no longer apply.
Identity, not just skills, is your anchor in uncertain times.

👉 Professionals who cling to outdated stories will struggle. 👉 Those who rewrite their story with narrative coaching will thrive.

Instead of being defined by change, you can define yourself through change. Curious? Read more in our upcoming piece on AI and the future of coaching.

How Coaches Can Use Narrative Coaching

For coaches, this method is one of the most powerful tools you can bring to clients.

When clients feel stuck, burned out, or lost, it’s rarely just about external circumstances, it’s about the story they’re telling themselves.

By using the narrative coaching framework, you can help clients: ✅ Break free from limiting beliefs ✅ Build empowered identities ✅ Gain clarity and confidence in uncertain times

That’s why narrative coaching is integrated into our ICF-accredited coach training programs - so you can master it for yourself and your clients.

Ready to Rewrite Your Story?

At GoMasterCoach, we help leaders, professionals, and coaches harness narrative coaching to thrive in times of change.

Here’s how you can start:

Explore our SHIFT10 coaching method and digital toolbox
Enroll in our ICF-accredited training programs

👉 Start your journey today with GoMasterCoach

Frequently Asked Questions about Narrative Coaching

What is narrative coaching? Narrative coaching helps you uncover limiting beliefs, rewrite your personal story, and step into an identity aligned with who you want to become.
How does it help in career transitions? Career pivots are identity shifts. Narrative coaching helps you let go of old scripts and step into clarity, courage, and purpose.
Why is it relevant in the age of AI? With AI reshaping careers, narrative coaching empowers you to consciously author your identity rather than being passively defined by disruption.
Can I use it even if I’m not a coach? Yes. Narrative coaching is a powerful tool for anyone seeking transformation. Coaches can also use it to deepen their client work.