Updated: Jun 9
(And The Lessons I've Learned the Hard Way)
I struggled to get clients.
I am not alone. The coaching industry is crowded.
Here is what I’ve learned the hard way to build my coaching business:
❌ Mistake 1 : Selling Coaching, Selling Processes
No one wants to buy coaching. People want to buy OUTCOMES.
The day I understood that, my conversion rate shifted from 20% to 80%.
✅Lesson : Share success stories, share possibilities.
Ask : What would success look like if we were to work together?”
❌Mistake 2: Wanting to coach everyone
“If I “niche down”, I will reduce the number of potential clients”
✅Lesson: This is the exact opposite. To survive in this crowded industry, differentiate yourself. Narrow down your niche.
❌Mistake 3: Loving Coaching, Despising the Business of Coaching
This is what holds me back from growing my practice. ….Until I discovered that my coaching skills were my best selling assets.
✅Lesson: Leverage your coaching skills to become a great salesperson:
· Understand your client’s pain points with empathy
· Listen actively and ask powerful questions.
· Create a sense of urgency to create positive changes (and get hired, now!)
❌Mistake 4: Being afraid to post on Social Media
Social Media has become an embodiment of our fears; fears of criticism and fear of failure. But as an entrepreneur, this is a critical tool.
✅Lesson: Stick to your values. Stick to your mission,
People might judge you but people will see you; who you are, how you want to help and the impact you want to make.
What lessons have you learned to grow your business ?
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