Updated: Apr 18, 2021
As we adapt to the "new normal," our projections for the future are also rapidly changing to adapt to the situation. Coaching is no exception - in these unprecedented times, new trends are emerging that will change how we coach and get coached in the long run. To help you better prepare your coaching practice, we would like to share with you 6 trends that will shape the future of coaching:
1. Manager as a Coach: The New Norm
What makes a manager great? #1 Be a Good Coach* With remote working becoming more permanent, managers can no longer command and control. Manager has no other choice than empowering their team. Coaching is the BEST solution for that. The ICF noted that 65% of organisations aim to expand the scope of managers/leaders using coaching skills in the next 5 years. *Google Project Oxygen
2. Team Coaching
Team coaching is currently the fastest growing area within coaching as a whole. You can have high performers in your team, if you don’t have good team dynamics, your team will perform poorly. 70% of leading organisations say they intend to invest in team coaching over the next two years and at all levels, according to ICF research.
3. Strengths-Based Culture Supported by Coaching
Many companies have shifted from command & control leadership paced by annual assessment to strengths-based management with positive regular feedback. Gallup’s research proved that this is the area to focus with the potential to transform cultures and boost performance. Cultivate what's strong, not what's wrong.
4. Wellness Coaching in the Workplace
Prior to COVID-19, employee wellness was a buzz phrase upon which few employers took action. This pandemic has proven that employee wellness along with remote work are now at the forefront of organizational concerns.
Employers are now being proactive by putting preventative measures in place, including wellness coaching that focus on emotional, physical & mental well-being.
5. Coaching for All
87% of millennials say professional development or career growth opportunities are very important to them in a job. Companies now invest in all generations, not only leaders, to engage talents and boost performance. Coaching is no longer the privilege of C-suites.
6. Digitalisation of Coaching
The use of technology in coaching has exploded with COVID-19. Coaches now add value by providing clients access to digital tools, tests and content beyond their counsel. They differentiate themselves by accelerating their clients growth with impactful tools and simplifying the coaching process with online assistants.
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