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  • Geraldine Gauthier

6 Techniques to Build Trust in a Coaching Relationship

Updated: Jun 22

As a coach, I believe it is my responsibility to create an environment of trust where coachees feel comfortable being themselves, being open, vulnerable, and taking risks to understand what’s holding them back and creating space for growth.



Setting the stage for trust can sometime be challenging as some individuals may be set in their ways. The following techniques helped me overcome some resistance, establish trust and enable positive changes:


1 - Demonstrate a sincere curiosity and interest

Genuinely ask questions. Curiosity demonstrates that you are interested in the coachee and builds trust in your relationship. Listen and summarize at the end of the conversation so that the coachee feel heard.


2 - Reassure on confidentiality

Confidentiality must be discussed up front, then strictly adhered to. One breach can undo weeks and months of trust-building. Be a person who keeps things confidential.


3 - Build rapport through body language

Mirror your coachee's style, using the same tone, posture but also key words. When naturally delivered, this technique helps put the coachee at ease.


4 - Be 100% mindful...

...during coaching sessions (not distracted) and not judgemental even in the choice of questions. Listen actively and manage the little chatter in your brain. 


5 - Be reliable and accountable

Be true to your word and follow through with your action. It goes a long way when it comes to establishing trust in a relationship.


6 - Establish your credibility 

Share your track record, mention credible sources and provide evidence to support your ideas. Your ability to draw on your experience and various resources will be vital to helping those you coach.

....And never stop growing your expertise and learning new skills in all areas of the business and of your responsibilities.





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